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Live at the Garden poster series is selected for Communication Arts Design Annual.

A series of posters created for Duncan-Williams, Inc.’s Live at the Garden has landed Memphis-based advertising agency Red Deluxe Brand Development in the prestigious 55 th Annual Communication Arts Design Annual.   Often called the most exclusive major design competition in the world, Communications Arts’ Design Annual reviewed more than 3,600 pieces of work and selected just 152 for inclusion in the issue. The poster series was completed by Red Deluxe Art... Read More

Red Deluxe goes back in TIME.

A PSA campaign developed by Red Deluxe Brand Development for the national ALS Association has been picked up by TIME Magazine and featured in its most recent issue.   The campaign recognizes the 75-year anniversary of Lou Gehrig’s retirement from baseball due to ALS, and it calls attention to the ongoing fight against the disease that is often called simply “Lou Gehrig’s Disease.” The national campaign remembers Gehrig’s emotional... Read More

Why it's so hard to enforce non-profit brand standards... and what you can do about it.

Adopting a "Tools Over Rules" approach can go a long way to ensuring compliance.    Just like their communications counterparts in national consumer companies, brand and marketing teams at national non-profits often struggle with building brand compliance across the organization. Most of these non-profit marketers could probably show you a big collection of offending samples from the field—stretched logos, unapproved fonts, less-than-optimum wording. Like the... Read More

Elizabeth Glaser Pediatric AIDS Foundation Taps Communications Consultants

The Elizabeth Glaser Pediatric AIDS Foundation has hired integrated agency Red Deluxe to help it rebrand and recalibrate its communications strategy. (PR WEEK) The Elizabeth Glaser Pediatric AIDS Foundation has hired integrated agency Red Deluxe to help it rebrand and recalibrate its communications strategy. The organization wants to emphasize its contention that it is the leading organization fighting pediatric HIV and AIDS. It also plans to highlight a broader message about maternal... Read More

Red Deluxe clients have surpassed $100 million in PSA pickup.

A free insertion in Oprah Magazine for Youth Villages has pushed client earned media value over $100 million.   Red Deluxe’s PSA campaign for Youth Villages had a full-page pickup in a print and digital issue of Oprah Magazine, and the 3.3-million-circulation placement is worth in excess of $235,000. The pickup takes the mediua value of the Youth Villages campaign to almost $1.1 million and pushes total value for Red Deluxe clients over $100 million.... Read More

Red Deluxe was surprised to find its work in jeopardy.

Red Deluxe Brand Development has made its first-ever appearance on the game show JEOPARDY! The category was "Abbreviations" on a recent episode of the popular show and the answer was, "This ALA is 'fighting for air.'" Fighting for Air is, of course, the new national tagline developed for the American Lung Association by Red Deluxe Brand Development as part of its recent brand refresh. The question, incidentally, was a Daily Double (for... Read More