The firm was tapped to develop the identity for Tyler's new Janie's Fund, and is now working to build national awareness.
When Steven Tyler decided to launch a signature philanthropy benefitting girls like the one described in the Aerosmith hit “Janie’s Got a Gun,” Red Deluxe Brand Development worked with Tyler to create an all-new brand identity, national tagline, and supporting assets.
The new Janie's fund mark is built on Tyler's iconic fabric-adorned mic stand.
With the identity unveiled, Red Deluxe is now working with Tyler and Youth Villages—the beneficiary of Janie's Fund—to build awareness and support nationwide. We are also working with Janie's Fund to deploy the brand throughout innovative "Janie's House" treatment and counseling centers.