Wounded Warrior Project PSA campaign wins national Telly awards.

The spots, developed by Red Deluxe, won top honors in the celebrated national awards ceremony. The Telly Awards has announced that Memphis agency Red Deluxe Brand Development has won two Tellys for its national television public service announcements (PSAs) for Wounded Warrior Project® (WWP). The judges considered more than 13,000 spots from all 50 states and numerous countries. The Telly Awards recognized Red Deluxe with a Silver Telly—its highest... Read More

Red Deluxe wins gold at American Advertising Federation national ADDYs.

The prestigious national award honors work for the NBA's Memphis Grizzlies. As part of the regional brand campaign the agency creates for the NBA's Memphis Grizzlies each year, Red Deluxe this past season created a series of photo illustrations that depicted oversized players in familiar alleys and street scenes. "As most Memphians know, we’ve long associated our team with a certain grit and grind work ethic and style of play. It has been great to see national... Read More

Transform your nonprofit’s messaging with prospect personas.

Who do you think you are talking to? If you want to increase the connective power of your messaging and campaign creative, consider investing in the the development of persona clusters for your prospect universe.    The demographics of my audience at home—a wife, a young son, and a preteen daughter—are pretty easy to calculate. Their average age is 24.7 and the universe is 67% female. So if I need to deliver an important message to them (perhaps that we should get... Read More

Red Deluxe is helping Steven Tyler become a big voice for abused girls.

The firm was tapped to develop the identity for Tyler's new Janie's Fund, and is now working to build national awareness. When Steven Tyler decided to launch a signature philanthropy benefitting girls like the one described in the Aerosmith hit “Janie’s Got a Gun,” Red Deluxe Brand Development worked with Tyler to create an all-new brand identity, national tagline, and supporting assets. The new Janie's fund mark is built on Tyler's iconic... Read More

Boost your PSA's pickup in one simple step.

Once you begin to think about PSAs from the perspective of people who drive their placement, your ROI will go way up. There is a lot to consider in the development of a new national public service campaign for your non-profit. There’s the research. The engagement strategy. The brand platform.  Development goals. But there’s another important consideration—a crucially important one—usually only considered as an afterthought: the perspective of the PSA... Read More

Red Deluxe principal Stinson Liles named advisor to Library of Congress' Gershwin Prize.

The advisory board, along with subject matter experts at the Library of Congress, advise the Librarian of Congress, who selects the honoree each year.   The Library of Congress Gershwin Prize for Popular Song honors the legacy of George and Ira Gershwin, an American songwriting team whose extensive collection resides in the Library of Congress.  The prize is awarded to artists whose lifetime contributions in the field of popular song exemplify the standard of excellence... Read More