Old Dominick Distillery
Old Dominick Distillery was launched in 2017 by the descendants of Domenico Canale, an Italian immigrant who built a thriving liquor business from nothing—until Prohibition forced a move into food and beverage distribution. The Canales have revived Old Dominick into a new spirits brand that is surging in popularity across a growing market footprint. Red Deluxe developed Old Dominick's brand strategy, identity system, and packaging, and continues to support the brand with point-of-purchase materials, social media assets, and other marketing. Red Deluxe also designed the distillery's signature sign, as well as the signage and art that are part of the distillery's tour experience.
The Old Dominick positioning is part exacting standards and part turn-of-the-century hospitality, but essential to the brand is the authenticity and reverence brought by Domenico Canale's descendants.