Red Deluxe was engaged by Wounded Warrior Project® to develop a national PSA campaign that introduces the country to the severely wounded veterans served by WWP’s long-term support services. This unprecedented care program—and the growing trust that supports it—provide these brave men and women whatever they need to continue their fight for independence. At no cost. For life.
Our team, along with award-winning photographer Dana Niebert, traveled to six cities across the country to meet these heroes and capture their new daily battles.