Steven Tyler's
Janie's Fund

When Steven Tyler decided to launch a signature philanthropy benefitting girls like the one described in the Aerosmith hit “Janie’s Got a Gun,” Red Deluxe Brand Development worked with Tyler to create an all-new brand identity, national tagline, and supporting assets.

In its first year alone, Janie’s Fund raised close to $2 million for Youth Villages and funded in excess of 20,000 days of care for abused and neglected girls. Perhaps the greatest impact, however, has been the stunning awareness Janie’s Fund has generated for the cause. Our giant kick-off social media stunt—in addition to Tyler’s regular contests, mentions, and give-aways in support of Janie’s Fund—has already elevated the priority of this important cause across the nation.