National Civil Rights Museum
The world was changed forever when Dr. Martin Luther King was assassinated on April 4, 1968, outside of room 306 of the Lorraine Motel. Over the next 20 years, a growing number of supporters joined the cause of preserving the site both as a shrine to Dr. King and the broader mission of educating subsequent generations about the ongoing civil rights struggle. In 1991, the National Civil Rights Museum opened on the site. Since then, millions of people have visited. The museum engages Red Deluxe Brand Development regularly for important projects, including capital campaign support and national PSA campaigns.