ALS Association

Gehrig - Farewell Speech - 75th Anniversary

ALS Association

As part of our ongoing work for the national ALS Association, Red Deluxe developed this national PSA campaign to mark the 75-year anniversary of Lou Gehrig’s retirement from baseball due to ALS. It calls attention to the ongoing fight against the disease that is often called simply ”Lou Gehrig’s Disease,” and recalls Gehrig’s emotional farewell speech in 1939, when he declared himself the “luckiest man on the face of the earth." In addition to PSA placements in national print media, the campaign included a microsite, commemorative posters, patches, and pins.

Someday we'll be able to name a cure after Lou Gehrig instead of a disease

Lou Gehrig in Time


“Red Deluxe has been a valuable partner for more than six years, now. It’s rare to find a firm so responsive and strong in both strategy and creative development. They have a long track record of producing work that has earned literally tens of millions of dollars in unpaid PSA placements.”

- Carrie Martin Munk, chief communications and marketing officer for the ALS Association. -

The 75th Anniversary of no cure for Lou Gehrig's Disease

Gehrig Ads

Gehrig Pins