Livestrong Cancer Patient Campaign


Austin-based Livestrong fights for more than 32.6 million people around the world affected by cancer right now. The mission of helping cancer patients navigate treatment and stay strong is the organization's brand, and Livestrong reached out to Red Deluxe for a camapign that makes that promise clear—especially to patients. This campaign, called "Today" and featuring date-specific creative in print, digital, and out of home messages, says clearly that Livestrong is working for patients that are in the fight against cancer right now.