American Lung Association


American Lung Association


Red Deluxe was engaged by the Washington, D.C. headquarters of the American Lung Association to lead the organization through an overall strategic refocusing of the brand. We have since worked with the organization on two national multi-channel campaigns.

The positioning work and campaign development resulted in more than $50 million in donated media, and broader awareness of the organization’s relevance as an advocate for clean air.

 

 

 

 

 

 

Posted by Ben Couvillion at 11:35 AM