Red Deluxe Brand Development

Today Show, CNN and MSNBC highlight Red Deluxe pregnancy initiative for Girls, Inc.

The pilot teen pregnancy campaign launched yesterday by Girls, Inc. and Red Deluxe to address a growing teen pregnancy rate in the region was featured on several media outlets today, including NBC, CNN, and MSNBC.

“This [issue] is about how our young girls feel about themselves,” psychiatrist Janet Taylor told viewers of NBC’s Today Show after the segment that featured the campaign. “It’s about giving them the power to say no and the belief that they can do it.”

The “No Baby” campaign aims to give girls the strength to make these good decisions through education, counseling, and peer influence.